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Beauty Product Refresh Video Project
Create short videos introducing skincare products.
Trip
$500
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18+
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Judged
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Due July 23rd, 2019 - Create short, visually dynamic, videos introducing skincare products by highlighting the product ingredients.

They are looking to you to create visually stunning, fashion-oriented, videos presenting skincare products and their main ingredients in high-end and exciting ways. With a budget range of $40-55K, these videos will be used as standalone visual teasers as well as recut and used in other promotional content.

Using the below concepts as a starting off point, your pitch should describe your take on these visual executions that show the relationship between the ingredients and the product. All creative directions are on the table, so long as your videos are executable without models, voice-over, or on-screen text.

Concept 1: Diving in
Visualize ingredients and the products as textural layers, whether they are swirled, kaleidoscopic, or otherwise, with the camera and product splashing through each layer. The idea is to evoke depth, give each element its own environment, and to allow for visually stunning transitions.

Concept 2: Contrast
Using high-res slo-mo, macro lenses, or reverse motion, shoot close-ups of ingredients mixing/colliding with other surfaces, elements, and the products to create a synthetic feeling of the product benefits. For example, a viscous liquid contacting a ridged surface rendering it smooth.

Click the link below for Official Rules and more details.

Prizes

Pitch Qualifications (Due 7/23/19)
Up to 5 filmmakers will be selected from the Pitch Qualification phase and will be paid $500 each to create a full Pitch detailing their creative vision.

Pitch Awards (Due 7/30/19)
Up to five of the most compelling Pitches will be greenlit, the responsible creators will receive funding to create full Pitches. If the Sponsor elects to move forward with a submitted Pitch the total production budget could be up to $55,000.

Eligibility
Open to Tongal community members (it's free to register!), ages 18 and older.

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