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Userfarm 'Your lucky star!' Project
Show how the lucky star of a Comete jewel can make our life special.
Trip
$5,600
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18+
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Judged
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Due October 28th, 2019 - Comete is a known jewelry brand in Italy, create a video for them showing how the lucky star of a Comete jewel can make our life special and can guarantee us a link with the fulfillment of our dreams. Of course, also thanks to the pinch of luck we rely on!

Comete is the brand of jewelry that through the years has stood out, not only for the design and high quality of its creations but also for its unique and strong universe of values, inspired by the stars.

A star, metaphor for a light guiding our life, with us in the most important moments, giving us that wellbeing we like to have and to share always with our loved ones.

A star, which makes every Comete jewel a “Talisman-Jewel”, able to attract wellbeing.

The mission is to create a series of videos with an emotional approach, rather than a light one, able to show in a memorable way how the lucky star of a Comete jewel can make our life special and can guarantee us a link with the fulfilment of our dreams. Of course, also thanks to the pinch of luck we rely on!

Create a video showing all the goals – achieved or not yet achieved – that your lucky star can help you fulfil.

Show all the situations in which you feel it’s been your lucky star that made the difference!
Your lucky star will have to be represented, physically in your video, in two ways.

1 – Through a Comete jewel or box
2 - Through a passage in your video evoking the setting of the original video – a starry night.

This is because we want to explore the infinite scenarios of well being and pleasure a lucky star can bring, still we want to do that in continuity with the present brand identity. This link is important, as well it’s important to bear in mind, while preparing your story, that there are specific moments when the gift of a Comete jewel is the protagonist. These are the situations that get close to the values of the lucky star, and they are also the celebrations in which the brand will mainly use your video. These are; Christmas, Mother’s day and Father’s day, Valentine’s day On top of that, there are important moments without a specific pre-set date: birthdays, weddings, births and baptisms, high school or University graduations, First Communions and Confirmations. One of these events can be integrated in your creativity in an harmonious, not forced way. If you opt for a strong seasonal connotation (i.e. Christmas = Winter) it’s essential for you to respect all details (clothes, settings, etc). The product (the Jewel or the box with the brand visible) must appear in the first 5 seconds of your video.

Click the link below for Official Rules and more details.

Prizes

First Selected Video:
Euro 5,000 (Approx. $5,600 USD)

Second Selected Video:
Euro 3,000 (Approx. $3,300 USD)

Third & Fourth Selected Video:
Euro 2,000 (Approx. $2,200 USD)

Eligibility
You must be aged 18 or over and register on Userfarm.

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