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Mixtiles Holiday Direct Response Video Project
Get viewers excited about gifting Mixtiles.
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Due November 8th, 2019 - Using a provided script produce a direct response Facebook and Instagram ad (up to 15-seconds long) that will get viewers excited about gifting Mixtiles.

With the holidays coming up, Tongal is looking to create a video that REALLY shows just how amazing Mixtiles is as a gift for men to give!! Your video should highlight the benefits of gifting Mixtiles in a :15 second direct response ad for Facebook and Instagram. The sponsor has provided a script that you can find on the main contest page. You should follow the general structure of the script, however, you have creative leeway to alter the jokes and visuals. As part of your direct response ad, you must include a 2-3 second product demonstration clip as part of your video.

The demo should include insert shots of:
 1. Hands ordering Mixtiles on their phone.
 2. Removing the Mixtiles from the box.
 3. Peeling the Mixtiles frame to show the adhesive strip.
 4. Placing the Mixtiles frame on the wall.
 5. Removing and resticking the Mixtiles frame.

Why do Mixtiles make the perfect gift for men to give?

One stop for all your holiday gifting - everyone loves getting pictures of people, pets and moments they love.
Anyone can use it - it’s simple to hang on walls, doesn’t require hammer and nails.
It’s super quick to create - you download the app, choose pictures and you’re done! It takes just 5 minutes.
Quick and free shipping.
It’s risk-free. Mixtiles comes with a satisfaction guarantee, if your loved one doesn’t like any of the pictures you chose, let them know, and they’ll send you a new one, no questions asked!

What are direct response ads?
Direct response ads are designed to cause an immediate response and encourage a prospective customer to take advantage of the seller's offer.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 11/8/19)
The most compelling Pitch will be selected and will receive a portion of the budget to help produce the Videos.

Video Awards (Due 11/20/20)
Once all project files and raw footage have been delivered, the winning filmmaker will receive the remainder of the budget for their work.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

 

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