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Wild Leaf Craft Hard Tea Conservation Project
Produce an inspirational video for Wild Leaf Craft Hard Tea.
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Open Bid
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21+
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Judged
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Due November 19th, 2019 - Produce an inspirational and authentic digital video suite to increase awareness about Wild Leaf Craft Hard Tea's new giveback partnership with Conservation International.

The goal of this project is to create a digital video suite that highlights Wild Leaf Craft Hard Tea's new partnership with Conservation International.

Wild Leaf Craft Hard Tea is a premium craft hard iced tea made from select tea leaves from the rainforest in South America. In an effort to help protect this vital ecosystem, Wild Leaf Craft Hard Tea has pledged to donate $250,000 annually to Conservation International. This support will help protect and preserve 10,000 acres of rainforest each year.

The main "hero" video will be a 1-2 minute docu-style short video that addresses the challenges facing the rainforest and Wild Leaf Craft Hard Tea's efforts to help protect it. The video should be uplifting and inspirational, so avoid approaches that are too dark in tone. Check out the narrative guideline found on the main contest page when crafting the structure and tone of your video. This is an open bid project, so you will get to set your own budget proposal within the $25,000-45,000 range.

You may base your pitch on any one of the three concepts below:

Wild Planet - Light-hearted docu-style spot narrated in a similar vein to David Attenborough on "Blue Planet." The speaker talks about Wild Leaf's natural leaves, taste, giving back & how the conservation efforts help sustain the rainforest. Embrace the Wild! Make sure your video highlights Wild Leaf's sourcing & ingredient story AND how important it is that we source these leaves because they are the best tasting and highest-quality tea leaves for iced tea.

Conscientiously Crafted - A series of quick cuts: sourcing tea leaves, producing Wild Leaf, giving back to the rainforest & finally people enjoying the beverage. Voiceover explains Wild Leaf's commitment to the environment and its partnership with Conservation International. Make sure your video highlights Wild Leaf's sourcing & ingredient story AND how important it is that we source these leaves because they are the best tasting and highest-quality tea leaves for iced tea. Also be sure to incorporate the “Embrace the Wild” tagline.

Pour a Forest - A bottle of Wild Leaf pours into bare dirt, giving life to a sprout (created through stop motion or CG animation). The sprout grows into a tree - a forest - while VO narrates the connection between Wild Leaf and Conservation International. Another bottle pours into dirt - the process continues. Make sure your video highlights Wild Leaf's sourcing & ingredient story AND how important it is that we source these leaves because they are the best tasting and highest-quality tea leaves for iced tea. For this direction, we'd also like to ensure the "pouring" scene is more visually appealing than just pouring Wild Leaf into bare dirt. Be sure to incorporate the “Embrace the Wild” tagline.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 11/19/19)
The most compelling pitch will receive funding.

Video Awards (Due 1/6/20)
Once all project files and raw footage have been delivered, the winning filmmaker will receive the remaining budget for their work.

Eligibility
Open to Tongal community members (it's free to register!), ages 21 and older.

 

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