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Project Yellow Light/Hunter Garner Scholarship
Create a PSA to encourage your friends to avoid distracted driving.
Trip
$8,000
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14-25
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Judged
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USA
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Due April 1st, 2020 - Create a video ad to encourage safe driving.

Your Audience: Young drivers who are new to the road.

Stop distracted driving, specifically texting while driving. Young drivers are often overly confident in their own abilities to text and drive, but think it's dangerous when others engage in this behavior. People think they are the exception, but no one is special enough to text and drive.

A lot of texting and driving prevention creative uses scare tactics or preachy messaging that addresses the consequences of texting and driving (crashes or death), but they want you to address what motivates people to think they can safely text and drive.

Entries must be either exactly 10 seconds or 25 seconds in length.

Click the link below for Official Rules and more details.

Prizes

First Place Prize (one from the High School & one from College):
$8,000 scholarship
Video will have the opportunity to be considered for uses as the basis for a PSA for the Ad Council, which could be distributed nationally to over 1,600 television stations beginning in June 2020.

Eligibility
Open to legal residents of the 50 United States that are High School Juniors, Seniors, or college/university students.

 

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