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Userfarm 'Danonino' Video Project
Show their naturally irresistible side!
Trip
$3,200
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18+
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Judged
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Due April 20th, 2020 - Danonino is the French dairy kids brand of Danone. For more than 50 years, Danonino has always been on both kids’ & parents’ side, helping kids grow with food they love (tasty yogurts, fun packaging with a dinosaur mascot) that follows the rules (of healthiness & naturality) so that parents don’t have to worry about it – washing this tension away!

As a parent, I want to foster my kids’ joyful growth by allowing them to be their natural self: spontaneous, joyful, able to express themselves without fear. Yet, I can see that Society asks kids to conform to a set of rules to be integrated. And this stifles the development of their personality and limit chances to be themselves.

The same tension happens in food – most people believe that natural healthy food (“rules”) can’t be tasty & fun!

At Danonino, they believe that there’s joy to be found in kids being allowed to grow being their natural selves.

That’s why they commit to bringing joy & fun to natural nutrition for kids so parents don’t have to choose anymore between following the rules and letting kids be their true selves.

CALL TO ACTION: “Show their naturally irresistible side!”
They are looking for emotional, funny and joyful videos capturing the moments in which kids do what they are best at: being kids. This means spontaneity, sometimes silliness, and all those cheeky and zany behaviors that make adults smile and rediscover a part which is somewhere lost in them.

Here are some examples of situations that they are looking for:
  Kids very happy and excited for almost nothing like a kid getting a banana
  When kids are surprised in a funny way
  Kids following parents everywhere (like catching their leg), might be following or be followed by an animal. Careful, always looks funny and laughing.
  Kids eating in a funny way
  Kids being curious/ learning something that make them proud

Entries should be 15 to 20 seconds in length.

Click the link below for Official Rules and more details.

Prizes

1st - 3rd Video Selected:
€3,000 (approx $3,200 USD)

4th - 12th Video Selected:
€1,000 (approx $1,060 USD)

Eligibility
You must be aged 18 or over and register on Userfarm.

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