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Sesame Street Pride Month Social Asset Project
Help Sesame Workshop celebrate pride month.
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Due May 27th, 2020 - Pride Month is coming up, and to celebrate, Sesame Workshop wants to create fun & dynamic sharable social assets to celebrate friends and families of all shapes, sizes, and colors!

Sesame Street has always stood for kindness and inclusivity and is proud to show its support for the LGBTQ community. The neighborhood has always been a place where all people are welcome and for Pride Month, Sesame Street is celebrating their LGBTQ friends who help make up the diverse fabric of the street. The goal is to produce fun and dynamic social assets using Sesame Street's bright, vibrant, and rainbow-hued characters. They're open to images, GIFs, and short videos, and all sorts of executions, whether they include live-action shots, stop motion, animation, or motion graphics, you name it. Sesame Workshop is particularly interested in seeing "real" or "lifestyle" approaches - in the vein of this post they created last year.

For the pitch phase, they're asking that you create a sample proof of concept asset, using the given character files provided on the main contest page Your sample asset should demonstrate how you would approach and execute the final deliverable.

This is an open bid project, so you will get to set your own budget proposal within the $750-$2,000 range to create one social asset.

Tongal's priority is to make sure everyone is safe. Along with that, they’re working really hard to keep people working during this extraordinary time. Their advice here is, if you are filming any live-action, to submit only if you feel you can do something within the anticipated timeline that ensures everyone's safety given today's reality.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 5/27/2020)
The most compelling pitch will be greenlit and the responsible creator will receive funding.

Video Awards (Due 7/6/2020)
The most compelling pitch will be selected and will receive the remainder of the budget for their work.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

 

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