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Winn-Dixie Store Reveal Motion Graphics Project
Use clever editing & motion graphics featuring Winn-Dixie.
Trip
$12,500
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13+
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Judged
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Due July 1st, 2020 - Use clever motion graphics & editing to create a dynamic proof of concept video featuring Winn-Dixie's newly revamped grocery stores.

If you've been following along on Tongal, you might have noticed that Winn-Dixie has been changing up their look. They've introduced the Winn Winn Twinns, and even redesigned their Item Price ads. These changes span across their marketing efforts, but they also apply to Winn-Dixie's stores themselves. With renovations & remodels underway this year, many communities across the Southeastern US are about to have fully revamped Winn-Dixie stores opening in their areas, and the Winn-Dixie team wants to announce those changes on regional broadcast & social media.

The goal of this project is to create a proof of concept that could ultimately be used for those announcements. These should be :15 videos (in 16x9) that utilize clever motion graphics & editing to introduce the updates to the surrounding communities, highlight photos & b-roll from within the revamped stores, and get people excited to shop at their new Winn-Dixie. They should feel in line with existing Winn-Dixie content, and utilize Winn-Dixie branding, fonts, colors, store photos & potentially b-roll (provided in the Assets tab on main contest page). That said, they are looking for innovation too!

It's important to reiterate that in this project, they are only looking for proofs of concept. Should Winn-Dixie like your approach, you may have the opportunity to be greenlit on a future project and receive additional funding (of up to $10,000) to further develop and deliver the proof of concept.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 7/1/2020)
The two most compelling pitches will be greenlit and the responsible creators will receive $1,250 in funding.

Video Awards (Due 7/14/2020)
Once all assets have been delivered, the winning filmmakers will receive $1,250 for their work.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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