Ollie's Bargain Outlet Animation & Radio Project
Produce a suite of 2D animated videos for Ollie's Bargain Outlet.

Due August 5th, 2020 - Produce a fresh and fun suite of 2D animated videos and radio ads for Ollie's Bargain Outlet.

The goal of this project is to create a suite of 2D animated videos and radio spots that drive in-store traffic to Ollie's Bargain Outlet during the holiday shopping season. The final videos will be a mix of live-action and animation. Your goal is to create the animated portion of the videos along with the VO, add the live-action in-store b-roll of the products on special, and deliver the completed spots. The live-action, in-store product footage will be supplied by Ollie's videographer. Ollie's has provided four Ideas with key story beats for each. Please make sure your pitch follows the story-beats.

The actual products on special are typically determined in early to mid-October, however, the goal will be to have all the animated elements of the spots completed before then. Ollie's would like to maintain the same general format of their ads (see examples on the main contest page) and match their established animated style. However, they're looking for more dynamic 2D animated elements to get people's attention and compel them to visit their nearest outlet. Ollie's does not sell anything online so it's all about getting people into the stores. Additionally, they will only get a fixed quantity of a certain brand name product and once it's sold out, it's sold out. This along with significantly reduced prices are the key messaging pillars.

Along with the materials in the Assets tab, you can download some Illustrator files to inform your animation on the main contest page, however, they'd like animators to expand well beyond these and create new and fun holiday-themed scenarios.

Because this project brings together multiple creative skillsets, you are encouraged to assemble a team of specialists to fill in any gaps in your own background. One way to do that is by connecting with other Tongal creators in the Project Forum.

Click the link below for Official Rules and more details.


Pitch Awards (Due 8/5/2020)
The most compelling pitch will be greenlit and the responsible creators will receive $20,000 in funding.

Video Awards (Due 9/14/2020)
Once all assets have been delivered, the winning filmmaker will receive $25,000 for their work.

Open to Tongal community members (it's free to register!), ages 13 and older.

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