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BetterHelp Emotions Direct Response Video Suite
Drive new subscribers to pursue professional help via BetterHelp.

Due August 5th, 2020 - Produce :15 - :30 videos for Facebook and Instagram that drive new subscribers by empowering anyone to pursue professional help via BetterHelp's mobile and online platform, staffed with trained professionals and available anytime, anywhere.

The goal of this Project is to produce :15 - :30 Videos for Facebook & Instagram that drive people to sign-up to get the help they need through BetterHelp, an affordable online counseling platform available anytime, anywhere. They want viewers to stop, reflect on how they can FEEL a particular emotional experience, and be motivated to immediately contact BetterHelp and get the help they need. BetterHelp has provided four emotional concepts with key story beats for each. These can be reviewed in the Background/Additional Details found on the main contest page. Please make sure your pitch follows the story-beats.

Everything is on the table from animation, motion graphics, original footage, or something else - as long as it focuses on the intense emotion experienced by those in need, but also treats them with the respect they deserve. Your video should speak to people who may need counseling services in a compelling way, provides an inspiring message showing the benefits of seeking counseling at BetterHelp, and have a strong call to action that incorporates one of the taglines below:

Get matched to a licensed counselor today
Speak to a licensed counselor

NOTE: BetterHelp will select up to 4 pitches, and is open to greenlighting multiple submissions from a single filmmaker. If you are able to produce multiple videos, you should submit a separate pitch for each emotional concept.

Click the link below for Official Rules and more details.


Pitch Awards (Due 8/5/2020)
The three most compelling pitches will be greenlit and the responsible creators will receive $5,000 in funding.

Video Awards (Due 8/24/2020)
Once all assets have been delivered, the winning filmmakers will receive $3,125 for their work.

Open to Tongal community members (it's free to register!), ages 13 and older.

View Full Contest Details
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