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LEGO Digital Marketing Editing Project
Edit videos to promote the LEGO World Builder platform.
Trip
$2,500
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13+
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Judged
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Due November 25th, 2020 - Edit a suite of six :15 digital marketing videos and design two YouTube overlay images to promote the LEGO World Builder platform using existing assets.

The goal of this project is to drive awareness of the LEGO World Builder platform by creating short digital videos that focus on two different messages: 1) LEGO World Builder lets you pitch original stories, themes, shows, and more directly to The LEGO Group, and if they love your idea, it may be purchased and you'll be rewarded; and 2) LEGO World Builder is a platform that allows for creative collaboration within its unique online community of LEGO fans, writers, animators, storytellers, and more.

The greenlit editor will ultimately create six digital videos, as well as two YouTube overlay images, based on these two main messages. Additional assets, scripts, and details will be provided to the greenlit editor, but in the meantime, you can use the assets provided here to create a short sample video, up to :15 in length, that communicates the below message:

Sample Video Messaging:
LEGO World Builder lets you pitch original stories, themes, shows, and more directly to The LEGO Group. If we fall in love with your creations, they could be purchased and your ideas could become the next big LEGO franchise! Get creative and join the community today!

You don't need to follow this script exactly, but your sample video should communicate those key ideas. Think about how you could use kinetic text and motion graphics to convey the key messaging points without putting too much text on screen at any given time.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 11/19/2020)
The most compelling pitch will be greenlit and the responsible creator will receive $1,250 in funding.

Social Asset (Due 11/25/2020)
Once all assets have been delivered, the winning filmmaker will receive $1,250 for their work.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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Girdhar s
Dantal, India
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Hy (7 days ago.)
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