Due January 19th, 2021 - Produce two Valentine's Day videos for Vermont Teddy Bear for Facebook and Instagram.

This Valentine's Day is a little different, and you're more likely to be looking through Bobby Flay's cookbook instead of booking a table at one of his restaurants, but that makes Vermont Teddy Bear the perfect solution this year - a gift from the heart that will last a lifetime.

The goal of this project is to create 2 distinct Valentine's Day videos for Facebook and Instagram, each up to :30 long, and driving to product purchases. Your videos should target previous Vermont Teddy Bear customers who may want to re-engage with the brand for their loved ones. The takeaway should be: Vermont Teddy Bear is the perfect gift for your valentine: your partner, spouse, child, or grandchild.

The first video should create an emotional connection between the audience and the brand through the connection of the 4' Big Hunka® Love Bear, another product such as World’s Softest Bear or Oh-So-Soft animals (Koala, Elephant, Panda, etc), or a mix of all of these.

The second video should have a humorous tone and could focus on the 4 FT’ Big Hunka Love Bear. Puns always do well – “Bear your Love”, etc., and can also play with the theme "the stakes are high!"

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 1/19/2021)
The most compelling pitch will be greenlit and the responsible creator will receive $6000 in funding.

Video Awards (Due 1/25/2021)
Once all assets have been delivered, the winning filmmaker will receive $6000 for their work.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.