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Sally Hansen 'Beauty that Works' Video Assignment
Show that Sally Hansen means more than just nail color.
Trip
$10,000
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18+
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Judged
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Due May 30th, 2011 - For over 50 years, Sally Hansen has been making beauty happen.

It was in the late 1950s when Sally Hansen, together with her chemist husband, pioneered a nail protection formula called Hard As Nails. Touted as “the nail clinic in a bottle”, Hard As Nails established Sally Hansen as the supreme nail expert and became the foundation for the phenomenal growth of the brand; helping to make Sally Hansen the number one brand of nail color and nail treatment in the US today.

While Hard As Nails continues to be a best seller, Sally Hansen has developed into a leading Beauty mega brand. Today, the brand has grown to be an innovator and Beauty leader in Hair Removal, Hand and Foot Care, and Lip Care. Sally Hansen also pioneered the first Airbrush Technology for the mass consumer, and redefined the Beauty Tool category. Sally Hansen offers women solutions for many of their beauty problems, head to toe.

Sally Hansen is looking for videos to build perception that the brand offers more than just nail color. Your videos should modernize and contemporize the brand in the consumer’s eyes and should add an emotive overlay to the traditional Sally Hansen product benefit image.

Video submissions can range between 30 and 120 seconds, with an optimal length of 60 seconds. The videos should be fun, emotional, and informative. They should be entertaining and interesting enough to encourage viewers to share with their friends.

Click the link below for Official Rules and more details.

Prizes
Sally Hansen will select at least 5 videos for purchase. The creator of the top video selected by the sponsor will receive a one-time fee of $10,000. The creator of the video deemed second best will be awarded a one-time fee of $7,500. The three runner-up selections will each be awarded a one-time fee of $5,000.

Eligibility
Open to Poptent community members, 18+.

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