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'Jack Link's Presents...' Video Project
Show that Jack Link's is the smarter snacking choice!
Trip
$7,500
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13+
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Judged
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Due August 15th, 2011 - Family-owned and Headquartered in Minong, Wisconsin, Jack Link’s is the #1 U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. In addition to its premium products, Jack Link’s is known for its iconic Messin’ with Sasquatch advertising campaign which features pranksters playing sophomoric pranks on an unsuspecting Sasquatch. 

It’s time to elevate Jack Link’s outside of the meat snack category and position it as a formidable snack brand in the larger snacking universe (alongside potato chips, candy bars, etc). In order to do this, they need new work that further defines new usage occasions, and product benefits among their current audience.

Project Objective
The goal of this project is to produce a 15-30 second spot that portrays Jack Link’s as the smarter snacking choice--in the Jack Link’s voice (young, fun, smart, and irreverent).  The best submissions will further develop the Jack Link’s brand message in a creative and new way, effectively addressing their target audience and key marketing messages.  

Click the link below for Official Rules and more details.

Prizes

Phase 1 - Concept (Submission Deadline: June 30, 2011 3:00PM)
The top 5 concepts will earn $500 each.

Phase 2 - Suggestion (July 7th, 2011 3PM through July 8th, 2011 3PM)
Think you can improve the winning Concept submissions? You've got 140 characters, five chances and exactly 24 hours to give it a shot. If the Judges think your suggestions adds value to the Idea, they'll pay you $20 for it.

Phase 3 - Video (Begins: July 10, 2011 3:00PM)
1st - $7,500
2nd - $5,000
3rd - $2,500
4th - $1,200
5th - $1,200

Eligibility
Open to Tongal community members, 13 and older.

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