Old El Paso: The Crave Campaign Competition
Make a mouth-watering spot for Old El Paso.

Due April 20th, 2012 - Old El Paso Mexican food is here with a challenge for you. It's time to test your skills at tempting and tantalizing. It's time to make the most appetizing, mouth-watering, delicious ad you've ever made in your life. When people see and hear your ad, they'll want to reach into the TV or their computer and grab that delicious Old El Paso Mexican meal to serve up right then and there. After seeing one of your ads, of all the meal options in the world, the Old El Paso Mexican meal will be the most crave-able!

Old El Paso is on a mission to make the best tasting Mexican food. They offer a wide variety of delicious products ranging from crunchy taco shells and soft tortillas to creamy refried beans, bold seasoning and flavorful sauces of the highest quality. Through their tasty products and delicious Mexican food ideas, they bring inspiration back to the weekday dinner routine so that everyone comes running to the table.

Your Mission
Create a 15 second video ad and/or a rich content banner ad that drives home the message that Old El Paso is the most crave-able meal. Make your ads exuberant, creative, passionate, and down-to-earth.

Pick one of the below two themes:
   1. "Old El Paso Mexican night is about much more than the food. From the fresh ingredients to the variety of textures and color, and the lively rhythm that takes over your kitchen… everyone seasons, chops, stirs and digs into the flavorful experience around the table. Embrace all that’s fresh and vibrant about Mexican food with Old El Paso." •
   2. "There is just something irresistible about Mexican food. You can almost taste the bold Mexican flavor long before taking that first bite, and the more you think about it, the hungrier you get. Only Old El Paso provides exactly what you need to satisfy your craving."

Click the link below for Official Rules and more details.


Video Awards
1st Place - $10,000
2nd Place - $6,000
3rd Place - $3,000
4th Place - $1,000
5th Place - $500
6th Place - $500

Best of Theme 1 - $1,000
Best of Theme 2 - $1,000

Banner Awards
1st Place - $1,000
2nd Place - $400
3rd Place - $200

Best of Theme 1 - $200
Best of Theme 2 - $200

Open to Zooppa community members, 14 and older.

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