Due July 23rd, 2012 -
It’s ok to freak out, guys. We all do it. As long as you give the impression that you can handle it on the outside. And that’s where Speed Stick® Power™ comes in. Its all-day protection gives you the confidence that you’ll stay dry on the outside, even if you’re stressing on the inside. So no matter what, you can step up and handle the situation.
From April 23 through May 14 anyone can Tweet their HANDLE IT moments to @SpeedStick by using hash tag #HANDLEIT for a chance to have their moment made into a Tongal video starring Danny Pudi as the voice over talent.
The goal of this project is to create a fresh, funny 20-second video based on Speed Stick’s favorite #HANDLEIT tweet.
It’s your job to create a story around the tweet using a fairly simple structure, featuring a 20-something guy as the hero. There are three main elements you must use in your storytelling:
1) The Tension Moment: show a simple story of a sweat inducing moment (it’s more of an emotional, “freak-out” type sweat, but it could also be an active type of sweat). Then use the hero’s inner monologue to make it clear what he’s thinking, but on the outside, he looks calm and cool.
2) The Win: as a resolution, show how our hero guy can “handle it” in that situation and succeeds in the context of the situation.
3) Inner Monologue/Voice Over: The video must feature a humorous “inner monologue” by your hero. If your video concept is selected by Speed Stick, you’ll be working with Speed Stick on a final video featuring a voiceover by Danny Pudi.
Click the link below for Official Rules and more details.
Twitter Idea Awards (Submissions deadline 05/14/12)
Pitch Awards (Submissions accepted 05/21/12 through 05/31/12)
The TWO most compelling Pitches will be selected and will receive a $500 production budget to help create their Video. Those winners will also be GUARANTEED to place in the subsequent Video Phase.
Video Awards (Submissions begin 06/25/12)
First Place - $10,000
Second Place - $5,000
Third Place - $1,000
You must be at least 18 years or older to enter and a resident of the United States.
Create two Videos for the Johnson & Johnson: Listerine website that embrace an authentic feel for the LISTERINE® BOLD UNDERCOVER series. Listerine wants to document a day in the life of its selected talents based in the United Kingdom, capturing how their morning rituals give them the boldness to take on anything.