Make an epic Super Bowl-worthy ad for Doritos.
Due November 16th, 2012 -
The great Super Bowl ad-venture is back. This year, if you make a DORITOS ad you might see it air on the Super Bowl and win not just $1 Million but a prize that’s twice as explosive: a gig with high-octane Hollywood hit-maker Michael Bay on Transformers 4.
To participate, create a 30-second Super Bowl-worthy Doritos spot.
Click the link below for Official Rules and more details.
FIVE FINALIST PRIZES
Each finalist prize consists of $25,000 and a trip for the verified Finalist and one eligible guest to attend Super Bowl XLVII scheduled to occur on February 3, 2013 in New Orleans, Louisiana.
TWO CONTINGENT GRAND PRIZE BONUSES
The 2 Grand Prize Winners’ Submissions will be aired during the Super Bowl XLVII broadcast. There is no monetary value associated with the Grand Prize, however, in the event that a Grand Prize winner’s commercial is awarded one of the top three spots (including ties) according to the USA TODAY Super Bowl Ad Meter, that Grand Prize Winner will receive a bonus of $1,000,000 for landing in a #1 spot, or $600,000 for landing in a #2 spot, or $400,000 for landing in a #3 spot.
ONE GRAND PRIZE OPTIONAL OPPORTUNITY
The one Grand Prize Winner whose Submission ranks highest on the Ad Meter will be invited to join movie director/producer Michael Bay and/or his associates on an unpaid independent contractor basis on the set of the next TRANSFORMERS movie!
Open only to legal residents of any one of the 50 United States or the District of Columbia who are 18 years of age or older at time of entry.
Everyone loves a surprise.MasterCard is looking for buzzworthy Activation Ideas for priceless, “In The Moment” surprises built around major cultural events and the people who love them.