Due October 14th, 2013 - Luvs is introducing a new product feature - Luvs with NightLock™ - their largest absorbency area that helps lock away wetness overnight. Rather than focus on the product benefit for baby, the brand wants you to turn the lens on parents, showing what the benefit of baby sleeping through the night means to them.

Your Mission
Create a witty and catchy original music video that highlights all the mundane, yet satisfying things that parents really do after the kids are down for the night.

Your music video should feature parents taking back the adult-side of their night(s), thanks to Luvs with NightLock.

Length: ideally under 90 seconds, 2:00 MAX – no exceptions!

Click the link below for Official Rules and more details.

Prizes

Early Entry Award
$5,000 to the best entry submitted by September 16, 2013 4:00pm PST

First Place
$10,000

Second Place
$6,000

Third Place
$3,000

Fourth Place
$2,000

Fifth Place
$1,000

Sixth Place
$1,000

Seventh through Tenth Place
$500 each

Eligibility
Open to Zooppa community members (it's free to register!) who are US residents, 14 and older.