Due October 15th, 2013 - Reebok Classic and Foot Locker are re-launching the iconic "Reebok Pump" and want to connect with talented creatives all over the world. Show how you "Pump It Up" and explain the technology behind "The Pump" while producing a fun, light-hearted, and authentic video. Be creative! Grab your camera and take your shot at $40,000 in prizes.

Your Mission
Create a 20-30 second video about how you "Pump It Up". Discuss what excites you about the re-launch of the "Pump". The "Pump" is available at Foot Locker. Feel free to inform the audience where to find a pair for themselves!

Here are some tips to get you started:
   * Show situations where "Pump Technology" comes in handy
   * What is your unique way of "Pumping It Up"
   * Use different examples to explain the technology behind "The Pump"

Click the link below for Official Rules and more details.

Prizes

Early Entry Awards (submit by October 1, 2013 4:00pm PST to be eligible)
1st - $10,000
2nd - $7,500
3rd - $5,000
4th - $2,500

Client-selected Awards
1st - $3,000
2nd - $3,000
3rd - $3,000
4th - $3,000
5th - $3,000

Eligibility
Open to Zooppa community members (it's free to join!), ages 14 and older.