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Pantene 'Hair So Healthy, You Shine' Video Project
Tap into the feeling you had the last time you truly shined.
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$21,000
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13+
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Due November 25th, 2013 - Do you remember the last time you shined? Was it that moment when you crossed the finish line at the end of your first marathon? Was it when you finally threw away your scale? Was it when you realized that your self-esteem could not be measured by a number? Now take that moment and relive it in your mind. What was it that made you your best self?

Discovered in 1945, Pantene Pro-V is one of the leading hair care brands that continues to inspire women around the world. Pantene believes that healthy is beautiful, and when you feel beautiful, you shine from the inside out.

Now Pantene is looking for your Ideas, Pitches and Videos about being the best, healthiest version of yourself. Pantene is seeking authentic, emotional stories from real women about how and when they shine as their most authentic self. So look within and share with us your shining moments, your shining self.

Project Objectives
The primary goal of this project is to produce an authentic and shareable 30 - 60 second Video that connects with a woman’s emotional need to shine as her healthiest self. Your video should communicate that Pantene gives you the healthy hair that helps you shine and discover your best self.

Click the link below for Official Rules and more details.

Prizes

Idea Awards (Submissions end 10/07/13)
The FOUR winning Idea creators will each receive $500 and a 5% one-time residual payment for every winning Video their Idea is used to generate.

Pitch Awards (Submissions accepted 10/14/13 through 10/21/13)
The TWO most compelling Pitches will be selected and will each receive $1,000 to help create their Videos. Those winners will also be GUARANTEED a winning place in the subsequent Video Phase.

Video Awards (Submissions begin 10/28/13)
First Place - $20,000
Second Place - $10,000
Third Place - $6,000

Eligibility
Open to Tongal community members (it's free to register!), 13 and older.

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