Due November 12th, 2013 - Protein has become the ‘gold standard’ of a healthy diet. However, few people realize that milk is a good source of high-quality protein that can help people live their full potential today and tomorrow.

MILK is a good source of protein: 8 grams of high-quality protein in every 8 ounce serving.

While Americans are looking to add more protein to their diets, breakfast is the meal where they are least likely to seek out this important nutrient. However, protein at breakfast may be the most important thanks to its benefits that range from helping you feel fuller longer to having energy to start the day.

While milk is recognized as an iconic symbol of breakfast, it isn’t recognized as a source of high-quality protein.

It’s time for milk to take center stage and claim its protein-hero-status, at breakfast every day.

Your Mission
The got milk? campaign has already created some of their own Protein Fight Club videos, but they want to see what YOU come up with! Their Protein Fight Club videos put the spotlight on protein by depicting milk in a series of humorous breakfast battles that showcase how its protein stacks up against the competition and can help win each day.

Using the tone of the current Protein Fight Club campaign, make a :15 to :30 video to tell consumers about the benefits of protein in milk in a fun, bold, compelling way

The goal of your video is to leave the target audience (working parents 25-49) inspired to drink more milk at breakfast, and more often. The audience is health conscious, but not on a diet, and likes milk for its health benefits. They are likely to consume more milk when made aware of its protein content.

Click the link below for Official Rules and more details.

Prizes
 
1st Place
$6,000

2nd Place
$4,000

3rd Place
$2,500

4th Place
$1,500

5th Place
$500

6th Place
$500

Eligibility
Open to Zooppa community members (it's free to register!), ages 14 and older.