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The Who Music Video Project
Make a music video for The Who's classic track, 'I'm Free'.
Trip
$7,500
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13+
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Judged
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Due November 20th, 2013 - It’s easy to forget, as their singles have become staples on classic-rock radio – but it was one album, Tommy, that really made The Who. It was their signature artistic achievement, and it gained them worldwide attention, hugely expanding their audience – for good.  There’s never been another rock opera, or rock idea, as audacious or as successful as Tommy.

Universal is giving Tommy the super-deluxe treatment this November 11th, curated by the windmill-wizard himself, Pete Townshend. The new box set contains 4 discs of music, with rare demos and outtakes from Pete’s personal archives, complete 1969 tour recordings, 5.1 surround mixes, a massive hardbound book, and a few other surprises for hardcore fans.

Tongal and Universal are celebrating this occasion by inviting you to make a music video for one of Tommy’s greatest songs: “I’m Free.”

You know the song.  You know how it looks back to their roots from the summit of their greatest achievement.  You know Tommy.  You know how important and flat out ass-kicking this tune is.  And it’s wide open.  You're free too, and they can’t wait to see what you’ll come up with.

Click the link below for Official Rules and more details.

Prizes

Idea Awards (Submissions end 10/24/13)
The TWO winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate.

Pitch Awards (Submissions accepted 10/28/13 through 10/31/13)
The most compelling Pitch will be selected to receive $2,500 to help create their Video. This Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.

Video Awards (Submissions begin 11/01/13)
First Place - $5,000
Second Place - $2,000

Eligibility
Open to Tongal community members (it's free to register!), 13 and older.

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