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Tetra Pak 'Carton Smart' Video Project
Why might millennials reach for Tetra Pak items this holiday season?
Staff Pick

Due December 2nd, 2013 - You're all about smart living. Cars are expensive and so are gym memberships. That's why you bike to work. Your apartment can't fit a library of recipe books. No big deal - you just whip out your iPad when you're about to get cooking.

If life gives you lemons, you make lemonade. And if life forgets to give you lemons, you'll drop by the grocery store and pick up some lemonade in a Tetra Pak carton. You know reaching for a carton is a smart move because the food inside is every bit as fresh as the moment it was made. The unique box shape takes up less space in the pantry and creates less landfill waste than the traditional alternative. That's smart living. That's Carton Smart.

Now, Tetra Pak wants to showcase how you and your fellow Millennials can live smart during the Holidays in ironic and resonant videos (NOT ADS!!!) The best holiday-themed work will be really funny, honest and demonstrate how young people live smart by choosing the Tetra Pak carton.

Project Objectives
The goal of this project is to create a hilarious holiday-themed 30-60 second video that shows how Millennials live smart by choosing the Tetra Pak carton. This is not a commercial, we repeat, THIS IS NOT A COMMERCIAL. It’s about ironic and iconic Holiday moments for Millennials.

Picking up a Tetra Pak carton is a really smart move - thanks to Tetra Pak's three key advantages. Without making it feel like the hard sell, you should find a fun way to illustrate one or more of these advantages in your video:

   1. Protects Taste – the unique packaging process preserves the flavor and nutrients of food so brands don’t have to add preservatives to their products.
   2. Smart Design - the flat, box shape means it takes up less space in the pantry and they're easy to open.
   3. Less Waste – using a Tetra Pak carton creates less landfill waste than the traditional alternative. Tetra Pak cartons are also resealable – so you don’t have to use the entire product at once.

Click the link below for Official Rules and more details.


Idea Awards (Submissions end 10/24/13)
The THREE winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate.

Pitch Awards (Submissions accepted 10/28/13 through 11/01/13)
The TWO most compelling Pitches will be selected to each receive $3,000 to help create their Videos. Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.

Video Awards (Submissions begin 11/05/13)
First Place - $16,000
Second Place - $8,000
Third Place - $3,250

Open to Tongal community members (it's free to register!), 13 and older.

View Full Contest Details
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