
Raise awareness for the Orgullosa community among '200% Latinas'.









Due November 21st, 2013 -
Orgullosa is the largest Facebook community of Hispanic women in the U.S. that supports Latinas who are leading by example in their everyday lives. Check out the Ogullosa social network here: Orgullosa.com and here: www.facebook.com/orgullosa (Yes, you can click to ‘Translate’)
Orgullosa is a space for women to share their culture, traditions and daily experiences that identify them as Mujeres con la Falda Bien Puesta (literally translated as: women with their skirts put on well). These women are strong but feminine, confident and independent, beautiful inside and out. They balance family and personal life, light up a room, have strong ties to the Latin culture and always look effortlessly put together.
Orgullosa is a community - not just a website or Facebook page - with several online and offline touch points for Latinas who live the American dream, while they have not forgotten where they came from. That’s why Orgullosa uses the term 200% Latinas to describe these women who feel 100% American AND also 100% Hispanic. Orgullosa celebrates these bi-cultural, confident and driven women who are proud of who they are, inspired by who they strive to be, and empowered by this community to which they belong.
Project Objectives
The goal of this project is to produce a celebratory and authentic 60 second video (plus a 30 second version) that raises awareness about Orgullosa, what it means to be Mujeres con la Falda Bien Puesta, and inspires U.S Hispanic women to join the Orgullosa community. Your video should capture the essence of Orgullosa and communicate it to proud, confident Latinas in an authentic way.
• The goal of your video should be to put a face to the Orgullosa woman, a community that Latinas can gravitate to and get involved in because Orgullosa gives Latinas somewhere to connect and share.
• Elevate the role of Orgullosa as enabling Latinas to build meaningful relationships rooted in their pride/commonalities/struggles/confidence of being Latinas.
• Call to Action: Get Latinas to join Orgullosa by going to facebook.com/orgullosa
Click the link below for Official Rules and more details.
Prizes
Idea Awards (Submissions end 11/13/13)
The FOUR winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate.
Pitch Awards (Submissions accepted 11/18/13 through 11/21/13)
The most compelling Pitch will be selected to receive $9,000 to help create their Video. This Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.
Video Awards (Only open to Pitch Winner, due 12/17/13)
The ONE Pitch winner from the Pitch Phase will create a 60 second Video and a 30 second version based upon their winning Pitch. Once delivered, they will earn an additional $10,000.
Eligibility
Open to Tongal community members (it's free to register!), 13 and older.



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