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Bud Light 'Up for Whatever' Pilot Project
Produce a bold web series pilot for Bud Light.
Trip
$24,500
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21+
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Judged
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Staff Pick

Due June 25th, 2014 - Bud Light is up for whatever...And they’re leading a movement to blow people’s minds by showing the epic experiences that await those who choose to LIVE this liberation!  No doubt you recall that Bud Light kicked off “Up for Whatever!” in a big way during this year’s Super Bowl.  Well, now you should know that Cheadle’s llama and Arnold’s short shorts were just taste of what can happen...

Today, it’s your turn. Come up with a big idea that takes the momentum of that Super Bowl buzz to the next level: a Pilot for a web series that shows us you never know where your next adventure will take you, and Bud Light rewards consumers who raise their hand and are bold enough to be spontaneous and live life to the fullest. You may not know where your adventure will take you, but you can always count on the fact that Bud Light is the perfect beer for whatever happens. Think way outside of the box – in fact, f*** the box entirely – even what you saw (and loved) at the Super Bowl.  Bud Light is looking for big, new, and different executions to extend the #UpForWhatever campaign.  They want your best, biggest, and boldest. 

Project Objectives
The goal is to produce a 1-3 minute pilot episode that could be developed into a longer series that captures the spirit of living in the moment and being ready to go wherever life takes you.  You may not know where your adventure will take you, but you can always count on the fact that Bud Light is the perfect beer for whatever happens. The Pilot should be entertaining to watch, shareable, and ultimately make people come back to see what happens next.  Bud Light is open to any type of storytelling – scripted, unscripted, doc-style…let your imagination run wild. 

The web series that your Pilot could ultimately become should be brand new, powerful, engaging executions that bring Bud Light’s #UpForWhatever campaign to life.  It should secure Bud Light’s position as THE beer choice for Millenials living life to the fullest. 

Click the link below for Official Rules and more details.

Prizes

Story Awards (Submissions end 03/03/14)
FOUR winning Story creators will each receive $500 and a 5% one-time residual payment for any winning Pilots based on their Story.

Pitch Awards (Submissions accepted 03/12/14 through 03/28/14)
The THREE most compelling Pitches will be awarded $1,500 to help create their Videos. These Pitch Winners will also be GUARANTEED a winning place in the subsequent Pilot Phase.

Pilot Awards (Submissions begin 04/23/14)
First Place - $24,500
Second Place - $11,000
Third Place - $6,000
Fourth Place - $4,500

Eligibility
Open to Tongal community members (it's free to register!), 21 and older.

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