V
Highmark 'Redefining "Senior"' Video Project
Make a 1-2 minute video that redefines the concept of
Trip
$16,500
R
L
13+
R
L
Judged
R
L
R

Due June 25th, 2014 - Thanks to advances in healthcare and quality of life, people have been living healthier and more active lives than ever before, discovering a new world of possibilities after retirement.  Whether it’s travel, passion projects, or simply being more active, what it means to be 65+ in 2014 is not what it used to mean.

For those age 65+ or “Seniors,” as they’re more commonly known, it’s not about “early bird specials,” “matinees,” or “Senior discounts.”  It’s about seizing the day, even after you’ve already seized 23,725 of them.  

Highmark, a leading Healthcare-Insurer for 75 years, wants your ideas and videos showing how “Senior” no longer means someone who’s 65+ whose best years are behind them. Today, at 65+, some of us are just getting started.

Project Objectives
The goal of this project is to create an authentic, warm 60-120-second video that redefines the concept of “senior.”  The video will be used internally at Highmark to inspire their employees.

Click the link below for Official Rules and more details.

Prizes

Idea Awards (Submissions end 05/09/14)
TWO winning Idea creators will receive $250 each, and a 5% one-time residual payment for any winning Videos based on their Idea.

Pitch Awards (Submissions accepted 05/16/14 through 05/22/14)
The most compelling Pitch will be awarded $1,500 to help create their Video. The Pitch Winner will also be GUARANTEED a winning place in the subsequent Video Phase.

Video Awards (Submission begin 05/27/14)
First Place - $15,000
Second Place - $8,000

Eligibility
Open to Tongal community members (it's free to register!), 13 and older.

View Full Contest Details

 
banner
Avatar
Comment
Showing 0 of 0 comments
CURRENT FIGHT
Anything Goes
Genre: Any
-18068 days left to vote
NEXT FIGHT

Genre:
Due December 31 | -18069 days, 11 hours left
V