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PayPal 'People Rule' Video Assignment
Get people to think about PayPal in a new way.
Trip
$5,000
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18+
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Judged
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Due July 20th, 2014 - PayPal recently launched a new advertising campaign centered around the statement “People Rule.” PayPal put consumers and businesses in control. People are in charge because PayPal is so convenient. PayPal puts you back in control of your money, not a bank or a credit card company. People Rule is a celebration of what PayPal represents. It’s populist, inclusive, empowering – inspiring action and inviting people of all stripes to join in. It celebrates the moments using PayPal makes life just that little bit simpler and more magical. But more than that, it’s a expression of what they stand for as a brand and what they want for the world as a whole. 

The voice of People Rule is expressed through People-isms: simple pieces of language that elevate PayPal's product features into moments of personal empowerment. People-isms capture what the brand does best, and how PayPal enables folks to get what they want when they need it, while celebrating the human spirit. 

Submit a :60 second video that shows PayPal as a human brand, that is fun, helpful and entertaining. Video should be comedic and/or inspiring. They should cause people to look at PayPal in a different way.

Click the link below for Official Rules and more details.

Prizes

Client Awards
  * 5 purchases of $5,000 each

Eligibility
Open to Poptent community members (it's free to register!), ages 18 and older.

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