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Ricola 'Get A Little Boost' Video Project
Pitch to be one of two creators to make a quirky Ricola spot.
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$19,000
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13+
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Due September 2nd, 2014 - When you’re feeling under the weather, the last thing you want to do is go to work. But so often, we push on. We drag our groggy heads to the office, just hoping to make it through the day.

But what’s this? A team of energetic people in bright neon yellow jump suits, handing out bright neon yellow herb drops? That’s right. The Ricola Revitalizing Team is here to give your office a boost! And their help doesn’t end with the Revitalizing Vending Machine in the lobby...

…They have graciously offered to take some work off your plate for the day - run a few meetings for you, fix the copy machine, do your timesheet. And that messy desk? Consider it cleaned! All while handing out Revitalizing Drops. When you need a cure for your sick days, who you going to call?RICOLAAAA!

Project Objectives
The goal of this project is to create Two Videos (one funny and shareable 30 second video for YouTube pre-roll and one full length 60-90 second video for the Ricola microsite), based on the above concept, to help support the launch of Ricola’s new Revitalizing Herb Drops this cold and flu season. 

Feel free to take some creative liberties here. Play with Office Space tropes and uniquely relatable corporate moments, make your characters real characters, punch up the tragi-comedy of being stuck at work when you’re sick vs. being rescued by [insert your more clever name of merry men than ‘The Ricola Revitalizing Team’] in [something more fashionably eye-catching than a yellow jumpsuit]. Does our hero go off and have a raging sick day? They’re open to seeing that too!

Your quirky and entertaining Video should bring the true Ricola brand personality to life, drive home the “Get a Little Boost” messaging, and engage their consumer (Women 25-54) by getting them excited to try new Revitalizing Herb Drops. So go ahead, and flesh out the funniest script or treatment, submit inspired moodboards that include wardrobe shots, and explain your vision for how you could really make this puppy sing!

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Submissions end 09/02/14)
The TWO most compelling Pitches will be awarded $4,000 to help create their Videos. These Pitch Winners will also be GUARANTEED a winning place in the subsequent Video Phase. 

Video Awards (Submissions open only to Pitch winners, due 10/07/14)
First Place - $15,000
Second Place - $7,500

Eligibility
Open to Tongal community members (it's free to register!), 13 and older.

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