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Kraft Mac & Cheese Mexico Video Project
Kraft wants your fun Spanish-language videos promoting Mac & Cheese!
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$28,000
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13+
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Due January 23rd, 2015 - Kraft Mac & Cheese is a beloved go-to staple. Whether you mix in additional ingredients or love it just by itself, there's no wrong way to eat it.

It might be hard to believe, but the passion we have in America for Mac & Cheese has yet to spread across the entire world, but it should – and you can help!

It starts by sharing the cheesy gospel with our neighbors to the South – so any idea you submit should appeal to a Mexican audience.

Please keep in mind that, because this project is for Mexico, videos (but not ideas or pitches) must be in Spanish, so si no puedes leer esto, necesitas encontrar a alguien que pueda! (Translation: If you can’t read this, you need to find someone who can).

Project Objectives
The goal of this project is to create fun and entertaining 30-second Sapnish-language videos encouraging Mexican audiences to try/eat more Mac & Cheese.

Click the link below for Official Rules and more details.

Prizes

Idea Awards (Submissions end 11/17/14)
THREE winning Idea creators will each receive $250 and a 5% one-time residual payment for any winning Videos based on their Idea.

Pitch Awards (Submissions accepted 12/05/14 through 12/12/14)
The TWO most compelling Pitches will be awarded $5,000 to help create their Video. These Pitch Winners will also be GUARANTEED a winning place in the subsequent Video Phase.

Video Awards (Submissions begin 12/19/14)
First Place - $23,000
Second Place - $15,000
Third Place - $11,250

Eligibility
Open to Tongal community members (it's free to register!), 13 and older.

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