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Barcelona 2015: Castrol Video Contest
Get women to choose Castrol products for maintaining their cars.
Trip
$8,000
R
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16+
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Judged
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Due February 2nd, 2015 - Castrol produces a range of automotive lubricant products (oil), which historically has only been targeted at male car owners.

However, it is increasingly apparent that female car owners are very interested in car maintenance, asking questions, buying products and attending maintenance workshops.

These women live quite hectic, busy lifestyles. They use their cars like oversized handbags, keeping everything they need in their car, because ultimately they realise that their car is so crucial to their lives – exploring, having freedom, going to work, going to yoga, picking up their kids from school etc.

Because their car is so important to their lifestyle, these women realise they need to protect and maintain them in the best way possible, they listen to advice and experts to gain this information, and will buy the best products for their vehicle.

Castrol are looking for films that target these women in a way which shows they respect and value them as customers, without alienating male audiences.

Note: Production Grants are available in amounts up to US $3,000 to help Filmmakers create great work. It is recommended that you apply as early as you can, applications will be closed on the 15th December 2014.

Click the link below for Official Rules and more details.

Prizes

Grand Prize
  * $8,000
  * Round trip travel for two people to Barcelona with three nights hotel accommodation (02 Mar - 04 Mar, 2015)

2nd Prize
$4,000

3rd Prize
$2,000

4th Prize through Tenth Prize
$1,000 each

Eligibility
Open to MOFILM community members, 16 and older.

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