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'Spread the Sumol Effect' Video Contest
How can you encourage teens to spread the Sumol optimism effect?
Trip
$10,000
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All Ages
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Judged
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Due January 28th, 2015 - Everybody loves to have fun-loving, cool, positive people around that make life a party because their optimistic view of life is contagious and uplifts the entire group’s mood. They spread good vibes to the world and it’s very infectious to everyone around.

This is the “Sumol effect” and the brand wants you to create a video or animation with your interpretation of this viewpoint in a way that would connect with teens, entertain them and encourage them to surrender to the Sumol effect's contagiousness. Can you be the trigger that starts the party?

Format: Video or animation – 60 seconds max

Click the link below for Official Rules and more details.

Prizes

#1 Prize
8,000€ (approx $10,000 US)

#2 Prize
5,000€ (approx $6,200 US)

#3 Prize
3,000€ (approx $3,700 US)

#4 Prize
2,000€ (approx $2,500 US)

#5 Prize
2,000€ (approx $2,500 US)

Eligibility
Open to all Eyeka community members (it's free to register!). Entrants under the age of 18 must have parental permission to participate.

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