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Yara NitCal Video Project
Make construction companies aware of NitCal.
Trip
$12,000
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13+
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Judged
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Due January 30th, 2015 - Let’s just say you’re a construction company mixing cement in sub zero weather and rushing to complete a job before the Spring thaw. Well then a product called NitCal is about to change your life…

Yara -- the world’s largest producer of ammonia, nitrate and complex fertilizer -- has developed NitCal®, a chloride-free set-accelerator nitrate-based product sold to concrete admixture companies all over the world. It is widely used in formulations of chloride-free set-accelerating admixtures.

Translated for the layman, here’s what you need to know:
  1. Yara has leveraged their knowledge, expertise, and R&D to create a superior product called NitCal
  2. NitCal allows your construction site to meet tough deadlines.
  3. NitCal allows your construction site to overcome winter conditions / freezing temperature weather.
  4. Most contractors are not aware that NitCal can be a part of their cement mix.
  5. Your Call-To-Action Videos are about to change that!

Now Yara needs your help to create Videos that get the word out to construction companies and concrete producers about NitCal and it’s incredible benefits. An interesting approach to your creative might be to lean on Yara’s Norweigan roots, and play with NitCal’s main use in cold weather concreting as a way to raise awareness and give the brand a leg up on it’s competition.

Project Objectives
The goal of this project is to create a compelling and informative Call-To-Action Video, up to 60 seconds in length, that raises awareness about NitCal and empowers construction companies and concrete producers to ask their suppliers about it.

The Sponsor is open to live action, animation, stock footage/photography, mixed media… whatever creative way allows you to tell your most engaging story.

Click the link below for Official Rules and more details.

Prizes

Idea Awards (Submissions end 01/15/15)
FOUR winning Idea creators will each receive $250 and a 5% one-time residual payment for any winning Videos based on their Idea.

Pitch Awards (Submissions accepted 01/23/15 through 01/30/15)
The TWO most compelling Pitches will be awarded $2,000 to help create their Video. These Pitch Winners will also be GUARANTEED a winning place in the subsequent Video Phase.

Video Awards (Open only to Pitch winners, due 03/09/15)
First Place - $10,000
Second Place - $5,000

Eligibility
Open to Tongal community members (it's free to register!), 13 and older.

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