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LISTERINE Smart Rinse Video Project
Show parents that their kids need LISTERINE Smart Rinse.
Trip
$18,000
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13+
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Judged
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Staff Pick

Due March 3rd, 2015 - Parents are always working hard on setting healthy routines and teaching their kids good habits to set them up for success. Things like washing hands, buckling seat belts, picking up toys, saying please and thank you. Some routines, like making sure kids eat all of their veggies, are harder than others. Luckily, oral care routines don’t have to be. When it comes to cavity protection, parents have it easier than they thought: LISTERINE® Smart Rinse™ removes particles brushing may miss and provides stronger cavity protection than brushing alone! It’s an easy addition to the routine that has big payoffs, so parents can rest easy knowing their little ones are doing more to fight cavities with every rinse, and that their kids are adopting great habits to last them a lifetime. Just one simple step provides better oral care protection!

LISTERINE wants parents to think: Now I don’t need to worry, because I’m confident I’m doing everything I can to keep my kids’ teeth healthy.

Project Objectives
The goal of this project is to create a 30-second Video with a 15-second cut-down that informs parents about the importance of adding LISTERINE® Smart Rinse™ to their children’s routines.

Click the link below for Official Rules and more details.

Prizes

Idea Awards (Submissions end 01/15/15)
THREE winning Idea creators will each receive $250 and a 5% one-time residual payment for any winning Videos based on their Idea.

Pitch Awards (Submissions accepted 01/21/15 through 01/27/15)
The TWO most compelling Pitches will be awarded $2,000 to help create their Video. These Pitch Winners will also be GUARANTEED a winning place in the subsequent Video Phase.

Video Awards (Submissions begin 02/03/15)
First Place - $16,000
Second Place - $8,000
Third Place - $6,250

Eligibility
Open to Tongal community members (it's free to register!), 13 and older.

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