Imagine a world without international standards.
Due July 20th, 2015 - This year the International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Union (ITU) are organizing a video competition to raise awareness of the importance of standards in our daily life.
Your challenge is to imagine a world without international standards. Picture it, life would be much more complicated! For example, it would be much harder for countries to exchange goods and services, or just communicate. Everyday tasks like online shopping or taking money out of the bank would be almost impossible because standards provide a form of common language that makes things work with each other.
Now focus on just one example of something that would not work or that we could not do if we didn’t have international standards. Get your friends, family, and colleagues to help you and capture this in a 15-second video (including a 2-second clip provided at link below) and that’s it!
Click the link below for Official Rules and more details.
1,500 Swiss francs (approx. $1,600 USD)
Three Runners-Up will each receive 500 Swiss francs (approx. $500 USD)
Open worldwide, to teams of 2-6 individuals.
Create two Videos for the Johnson & Johnson: Listerine website that embrace an authentic feel for the LISTERINE® BOLD UNDERCOVER series. Listerine wants to document a day in the life of its selected talents based in the United Kingdom, capturing how their morning rituals give them the boldness to take on anything.