Reach Floss is still on the market, but under a new name: Listerine.
Due July 9th, 2015 - Like when sports teams move cities, they are still the same team, just with a new name and new digs. Or when a certain musician changed his name to a symbol, he still had the same voice and sang the same songs, just signed his “name” differently. Everyone goes through changes, makeovers, moves cities, re-brands. And Reach Floss is no different. They changed their name and got some fancy new packaging. So get used to it. Listerine® Floss, formerly Reach Floss, is the same kick-ass product consumers love, and now it’s from the #1 Dentist Recommended Brand!
The goal of this project is to create two 30-second Videos, each with a cut-down that let consumers know Listerine® Floss was formerly Reach floss, and is now from the #1 Dentist Recommended Brand. Also, Listerine® ULTRACLEAN® Dental Floss has this crazy technology called MICRO-GROOVES® that removes 2x more plaque (vs.Glide® Mint Floss)! The brands wants to get Reach customers excited that their favorite floss is still on the market, just known now as Listerine® Floss. This will be great news to them, so Videos should reflect that in tone.
Click the link below for Official Rules and more details.
Idea Awards (Submissions end 05/25/15)
FOUR winning Idea creators will each receive $250 and a 5% one-time residual payment for any winning Videos based on their Idea.
Pitch Awards (Submissions accepted 05/29/15 through 06/03/15)
The most compelling Pitch will be awarded $5,000 to help create their Video. The Pitch Winner will also be GUARANTEED a winning place in the subsequent Video Phase.
Video Awards (Submissions begin 06/09/15)
First Place - $15,000
Second Place - $9,000
Open to Tongal community members (it's free to register!), 13 and older.
Share the most extreme moments of an adventure outside of the United States with friends and family back home. It could be adventure sports, unbelievable sights, or exotic food, but you'll know it's extreme when it totally freaks out your parents.