Reach Floss is still on the market, but under a new name: Listerine.
Due July 9th, 2015 - Like when sports teams move cities, they are still the same team, just with a new name and new digs. Or when a certain musician changed his name to a symbol, he still had the same voice and sang the same songs, just signed his “name” differently. Everyone goes through changes, makeovers, moves cities, re-brands. And Reach Floss is no different. They changed their name and got some fancy new packaging. So get used to it. Listerine® Floss, formerly Reach Floss, is the same kick-ass product consumers love, and now it’s from the #1 Dentist Recommended Brand!
The goal of this project is to create two 30-second Videos, each with a cut-down that let consumers know Listerine® Floss was formerly Reach floss, and is now from the #1 Dentist Recommended Brand. Also, Listerine® ULTRACLEAN® Dental Floss has this crazy technology called MICRO-GROOVES® that removes 2x more plaque (vs.Glide® Mint Floss)! The brands wants to get Reach customers excited that their favorite floss is still on the market, just known now as Listerine® Floss. This will be great news to them, so Videos should reflect that in tone.
Click the link below for Official Rules and more details.
Idea Awards (Submissions end 05/25/15)
FOUR winning Idea creators will each receive $250 and a 5% one-time residual payment for any winning Videos based on their Idea.
Pitch Awards (Submissions accepted 05/29/15 through 06/03/15)
The most compelling Pitch will be awarded $5,000 to help create their Video. The Pitch Winner will also be GUARANTEED a winning place in the subsequent Video Phase.
Video Awards (Submissions begin 06/09/15)
First Place - $15,000
Second Place - $9,000
Open to Tongal community members (it's free to register!), 13 and older.
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