Raise awareness for Manzanita Sol in the US.
Due July 7th, 2015 -
Scientists know that taste travels directly to the part of the brain tied to memory. And maybe that’s why nothing can transport you quite like tasting a flavor you remember from good times.
For many Hispanic Americans, the crisp, delicious taste of Manzanita Sol apple soda represents the best times spent with family and friends, cooking carne asada in the backyard, watching soccer together, and celebrating Mexican holidays back home.
Lucky for everyone, Manzanita Sol isn’t just available back home. It can be found in stores all across the US and is on fountain at most Taco Bell locations! Help Manzanita Sol raise awareness for its US presence and remind people that the refreshing apple soda will brighten the memories you make with family and friends!
The goal of this project is to create 15-second Videos (with versions in English and Spanish) to raise awareness for Manzanita Sol and tell Hispanic Americans that it’s the perfect beverage for Fun Times Together! Whether they’re hearing about Manzanita Sol for the first time, or just didn’t realize it was sold in the US, people watching your video should understand they can pick up Manzanita Sol in stores and on fountain at the nearest Taco Bell.
Click the link below for Official Rules and more details.
Idea Awards (Submissions end 06/18/15)
FOUR winning Idea creators will each receive $250 and a 5% one-time residual payment for any winning Videos based on their Idea.
Pitch Awards (Submissions accepted 07/01/15 through 07/07/15)
The TWO compelling Pitches will be awarded $3,500 to help create their Video. These Pitch Winners will also be GUARANTEED a winning place in the subsequent Video Phase.
Video Awards (Open only to Pitch winners, due 08/08/15)
First Place - $9,500
Second Place - $5,000
Open to Tongal community members (it's free to register!), 13 and older.
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