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BACARDI 'Life, Liberty, and Liquor' Video Project
Raise awareness for Bonnie Rose Tennessee White Corn Whiskey.
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$55,000
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21+
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Due June 29th, 2015 - Bonnie Rose needs YOU to create a VIDEO SERIES that heralds her US launch and brings the legend, mystery, and intrigue of Bonnie Rose to life.

Your series should be relevant to millennials, engaging, and entertaining. Raise awareness for the brand and encourage people to try it for themselves!

Project Objectives
The goal of this project is to raise awareness for Bonnie Rose Tennessee White Corn Whiskey and make people want to rush out to buy some. Bonnie Rose needs a relevant, entertaining, and engaging video series that brings the legend, mystery, and intrigue of Bonnie Rose to life and makes millennial females (and males, too!) fall in love with the Southern Americana-inspired brand.

Bonnie Rose needs CONCEPTS for what the series could be about, or an overarching theme to connect them all together. Then, filmmakers can pitch for the opportunity to create a series of FOUR 30-60 second Videos (with 15-second cut-downs for each of the 4 Videos) around one of the winning Concepts.

Click the link below for Official Rules and more details.

Prizes

Concept Awards (Submissions end 06/22/15)
TWO winning Concept creators will each receive $500 and a 5% one-time residual payment for any winning Videos based on their Concept.

Pitch Awards (Submissions accepted 06/25/15 through 06/29/15)
The TWO compelling Pitches will be awarded $22,000 to help create their Videos. These Pitch Winners will also be GUARANTEED a winning place in the subsequent Video Phase.

Video Awards (Open only to Pitch winners, due 07/20/15)
First Place - $33,000
Second Place - $22,000

Eligibility
Open to Tongal community members (it's free to register!), 21 and older.

View Full Contest Details

 
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