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Band-Aid 'Dear Scab' Video Project
It's time to break up with scabs for good.
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$30,000
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13+
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Due January 6th, 2016 - BAND-AID® Brand wants to tell the world that a covered wound heals five days faster. When you cover a cut, scrape, blister, or scratch with a BAND-AID® Brand Adhesive bandage you create a moisture rich environment that allows a wound to heal properly, without forming scabs that slow down the healing process and can turn into scars.

It’s time to break up with scabs for good. BAND-AID® Brand wants the Tongal community to help spread the breakup message with Videos that show people writing “Dear Scab” letters to their wounds, saying goodbye to scabs forever in favor of a faster, cleaner healing process.

Project Objectives
Using the five “Dear Scab” scripts provided at the link below, create two (2) 20-30 second Videos (with a 15-second cut down and five (5) stills for each video) that humorously and effectively spread the message that covered wounds heal up to five days faster than scabbed-over wounds exposed to the air.

BAND-AID® Brand has provided five brand-approved scripts that you will base your Pitches on. Your Pitch on each script should demonstrate how you will deliver the message visually in a humorous and witty but not sarcastic way; think inclusive, identifiable, and playful. Obviously writing a break-up letter to a scab is a goofy idea, so have fun with it while clearly communicating the message and educating the viewer that wounds covered with BAND-AID® Brand Adhesive Bandages can heal five days faster.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Submissions due 01/06/16)
The most compelling Pitch will be awarded $15,000 to help create their Videos. The Pitch Winner will also be GUARANTEED a winning place in the subsequent Video Phase.

Video Awards (Open only to Pitch winner, due 02/01/2016)
Upon completion of the Videos, the Pitch winner will receive an additional $15,000 for their work.

Eligibility
Open to Tongal community members (it's free to register!), 13 and older.

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