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Member's Mark Exceed Dog Food Video Project
Pamper your pets with high quality food without going broke.
Trip
$17,000
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13+
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Due July 11th, 2016 - Aside from the occasional surprise gift they leave on your living room floor, there is a reason why dogs have been crowned man’s best friend. They’re loyal, they’re sweet, and above all else, they’re pretty darn cute.

So it’s only natural that pet owners want to provide the very best for their pooches. Luckily, the Member’s Mark line at Sam’s Club has fully embraced this mantra with their high quality dog food brand, Exceed. Offered in a variety of tasty flavors and containing a plethora of health benefits, Exceed keeps your furry friends both happy and healthy.

But here’s the best part: Exceed lets owners give their dogs the 5-star treatment at a cost that won’t break the bank. It offers the same quality as specialty brand dog foods for only a third of the price! Think of all the extra goodies those savings could buy your pup: a fancy chew toy, a blinged out collar, or even doggie overalls (yes they actually exist).

Project Objectives
The goal of this project is to create a incredibly shareable Video, up to 60-seconds in length (with a 30-second cutdown and 5 still images), that communicates how Member’s Mark Exceed Dog Food lets owners pamper their pets with high quality food without burning a hole in their pockets.

The brand is looking for something that captures viewers’ attentions and won’t let go. Whether you decide to take the comical route or go the more emotional, tug-at-your-heartstrings route is up to you.

Click the link below for Official Rules and more details.

Prizes

Concept Awards (Submissions end 06/30/16)
FOUR winning Concept submissions will each receive $500 and a 5% one-time residual payment for any winning Videos based on their Concept. That means if your winning Concept is the basis for the 1st place Video, you will receive an additional $600; and if it's the basis for the 2nd place Video, you will receive an additional $500.

Pitch Awards (Submissions accepted 07/07/16 through 07/11/16)
The TWO most compelling Pitches will each be awarded $5,000 to help create their Video. These Pitch Winners will also be GUARANTEED a winning place in the subsequent Video Phase.

Pre-Production Phase (Open only to Pitch winners, due 08/10/16)
During this phase, the Pitch winners will need to receive the following Approvals from the brand before beginning production:
  * SCRIPT
  * HEADSHOT
  * STORYBOARD

Video Awards (Open only to Pitch winners, due 08/31/16)
First Place - $12,000
Second Place - $10,000

Eligibility
Open to Tongal community members (it's free to register!), 13 and older.

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