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Sparkle 'Just Right' Video Project
Let Sparkle paper towels clean it up.
Trip
$6,500
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14+
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Judged
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USA
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Staff Pick

Due December 13th, 2016 - Sparkle® is all about their consumers. Consumers are an expressive bunch that loves a touch of style to brighten up their lives, but they are also sensible smart shoppers that know their lives shouldn’t revolve around cleaning. Sparkle® is the just right towel for them since it delivers the just right performance, value, and style at a just right price.

Sparkle® is excited to announce that Sparkle® with a Hint of Color is now available on Amazon and Sparkle® minis are now available to our consumers for many usage occasions.

Your Mission
For this project, you'll help to produce two different videos, one to introduce Sparkle® with a Hint of Color on Amazon and one for Sparkle® Minis highlighting its many, versatile usage occasions.

Sparkle® with a Hint of Color:
Paper towels don’t have to be boring. Consumers love style and self-expression. Create a 30-second video with accompanying 15-second cut down that shows consumers why Sparkle® with a Hint of Color is perfect for them to add a touch of style to their lives. Let’s tell them that they can now buy or even better Subscribe and Save on Amazon.

Sparkle® minis:
Sparkle® minis have small sheets but are a big help. It’s a fun and very versatile product. Inspire consumers with a video showing all the multiple possible usage occasions for Sparkle® minis. Create an engaging and fun video, 30 seconds in length with an accompanying 15-second cut down, that shows the many different and fun ways to use Sparkle® minis. Feel free to feature the most obvious usages (in the car, as a napkin, for snacks…) and use your creativity to highlight other fun ways to use the product.

Note: The first 100 Zooppers who pledge to participate in this project will receive a coupon to purchase the Sparkle® products for use in their shoot.

Click the link below for Official Rules and more details.

Prizes

Client Awards for Sparkle® with a Hint of Color:
First Place - $6,500
Second Place - $2,500
Third Place - $1,000

Client Awards for Sparkle® minis:
First Place - $6,500
Second Place - $2,500
Third Place - $1,000

Eligibility
Open to Zooppa community members (it's free to join!) who are US residents, ages 14 and older.

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