Listerine 'Bold Undercover' Video Project
A Listerine morning ritual gives you the boldness to take on anythin

Due January 24th, 2017 - Create two Videos for the Johnson & Johnson: Listerine website that embrace an authentic feel for the LISTERINE® BOLD UNDERCOVER series. Listerine wants to document a day in the life of its selected talents based in the United Kingdom, capturing how their morning rituals give them the boldness to take on anything.

Being bold is more than just performing an audacious one-time act: it’s how you live your life on a daily basis. Bold is being courageous, unique, and driven while having a positive impact on the people around you. Bold is not just having a passion for life but having the confidence to act on that passion at every moment, embracing new experiences, new knowledge, and new people. It’s the ignition that sparks you to the extraordinary.

LISTERINE® wants to build on the Bold Undercover series by creating two videos in the UK with older protagonists (anyone between 50 & 90 years). This age group has embraced boldness all their lives, they are more engaged and active at their age than previous generations ever were, they are working longer, still caring for family, running businesses, involved in the community stretched in all sorts of directions. And yet, there’s a problem. Brands aren’t talking to them and therefore they think no one is interested in them. LISTERINE® wants to change this and show just how truly bold age group is and give back their voice in a digital world that is overly focused on Millennials and Generation Z.

A Tongal filmmaker will document each Talent’s morning routine and a day in their life, from the moment they wake up. How do they prep for the day? What are their morning rituals? And how does LISTERINE® help them feel confident to go out and do Bold things. They want to get a first-hand, authentic look at how fascinating people start their day and how LISTERINE® makes them feel fully ready to go out and be Bold. Here is a link to individuals you are required to profile: https://drive.google.com/open?id=0B1iH8wQByty2dll2ckV3YmhxSjg. Please do not contact these individuals unless you are selected as the Pitch winner.

The goal of this project is to document the bold lives of two incredible people in the United Kingdom. Each subject will be documented by one a Tongal filmmaker to share how they live life boldly every day, starting from the moment they wake up – literally – and how LISTERINE® makes them feel fully ready and confident to do Bold things. All videos must include an off-screen LISTERINE® Study of Bold “Researcher” (aka interviewer) who will serve as an interviewer for each Selected Talent. Producers will need to ask the necessary questions to help tell the subject’s story and how LISTERINE® fits into their daily routine. Use of LISTERINE® products should be minimal and feel natural.

Click the link below for Official Rules and more details.


Pitch Awards (Submissions accepted 1/10/17 through 1/24/17)
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each $16,250 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners).

Pre-Production Phase (Open to Pitch winner, due 3/6/17)
This project includes a Pre-Production Phase before the Video Phase. This means you will be required to submit certain items for Approval before you are able to move into Video Phase.

The Approval items for this project are:

Video (Open only to Pitch winner, due 4/4/17)
Once the Pre-Production Phase is complete, the Pitch Winner will each create two 90 - 120-second videos based upon their winning Pitch. The winner of the Video Phase will earn the following prize: $16,250.

Once the Video Phase has closed, the winning submitters will enter the Revisions Phase. During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

Open to Tongal community members (it's free to register!), ages 13 and older.

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