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Galbani 'Authentic Italian…Whoops!' Project
Tell the story of people who try things the Italian way.
Trip
$5,300
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18+
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Judged
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Staff Pick

Due March 16th, 2017 - Galbani has been the no.1 Italian cheese producer since 1882. With its authentic Italian products, Galbani inspires cheese lovers all over the world. Many food brands pretend to be Italian, but a name, a tune, an Italian-style commercial are not enough to guarantee an authentic Italian product, made of genuine ingredients, knowhow and unique taste.

The mission is to create a series of videos to support Galbani’s brand message and to generate spontaneous online engagement with a light-hearted tone of voice. Show love for the true Italian character, the search for what is authentically Italian. Imagine people who, inspired by the Italian Experience, end up in situations with high viral potential – situations which can be both funny and emotional.

Tell the story of people who try things the Italian way, who are enthusiastic for the Italian character - in the kitchen, in fashion, in attitude, language, music… People who, despite this spontaneous and genuine love… can’t quite manage to create the real Italian atmosphere, the authentic Italian experience. Your video must end by revealing what the real Italian way is.

This is not a commercial. There’s no need to show the product unless it’s part of your storytelling. In that case, better to show the package only, and not to focus or close up on the cheese.

Entries can be up to 20 seconds in length.

Click the link below for Official Rules and more details.

Prizes

1st: €5,000 (Approx. $5,300)
2nd: €3,000 (Approx. $3,200)
3rd: €2,000 (Approx. $2,100)

Eligibility
Open to Userfarm community members (it's free to register), ages 18 and older.

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