Show the hair’s ability to withstand extreme conditions.
Due March 12th, 2017 - What woman does not aspire to have thick, strong, shiny and healthy hair? However, there are so many things that can get in the way. Many of us are all too familiar with, split ends, hair breakage, frizzy, lifeless, dull and damaged hair. Pantene 3 Minute Miracle Conditioner (3MM) is the gold standard in hydration, repairing extreme hair damage and improving hair health. It can repair 3 months of damage in 3 minutes.
However, most women perceive this product as a normal conditioner that just softens the hair. Help to convince people that this is more than a regular conditioner by coming up with an extremely exaggerated situation that will leave your hair damaged and in need of a miracle.
Create an ingenious, out of this world torture test to convince women about the miracle effects of Pantene 3MM conditioner on hair that has been subjected to extreme conditions. Think about extreme things that can ruin a women’s hair. Be inspired by Pantene’s torture test that exposed a women’s hair to the extreme heat and wind of a Boeing motor. Focus only on the first part, the end-shot about the product will be done by Pantene.
There can be many culprits when it comes to dry/damaged hair like, overexposure to sun or wind, extreme temperatures, humidity and chemical treatment, to mention but a few. We want you to be creative and think outside of the box. Whatever the reason/cause may be, take it to an extreme!
Create a real or hypothetical situation where a women’s hair is subject to an unexpected extreme torture test. If you come up with a very extreme experiment, do not risk your life, you can always use a hair wig or special effects! Your video should convince women between 18 to 49 years old that Pantene 3 Minute Miracle Conditioner is the solution to dry/damaged hair.
It should be a short video, ideally 15 to 20 secs.
Click the link below for Official Rules and more details.
€12,000 (aprox $12,700 USD)
€6,000 (aprox $6,400 USD)
€2,000 (aprox $2,100 USD)
Open to all Eyeka community members (it's free to register!). Entrants under the age of 18 must have parental permission to participate.
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