Arena 'The Finish Line Power' Video Project
Who are some of your champions in everyday life?
Staff Pick

Due May 22nd, 2017 - On the occasion of the Budapest 2017 Swimming World Cup, Arena is developing a communication campaign based on the values of champions. The idea is to look for these values among “normal” people - those people who don’t think of themselves as champions, but who actually are champions in their everyday life.

Each one of us has our own “finish line” that we can reach with passion and with the right attitude. What is the link between an athlete representing his or her country in an international event and a volunteer who devotes his time saving human lives? What is the connection between a winning diver and a single mother, who thanks to her sacrifices, helps her children succeed in life?

It’s the tenacity, the will to reach the finish line. Arena thinks that “being a champion” doesn’t only mean to win a match or a competition. A true champion reveals himself in his personal life.

Some finish lines are celebrated all around the world and published in magazines or broadcast on tv. Others are less visible but no less important. These are the successes we reach thanks to our effort, passion, and tenacity, the achievements that make us proud and full of positive energy

People running towards a finish line are full of passion and enthusiasm. They are inspirational. Convey this inspiration in your video! Think about normal people, of any age, fighting to keep their will to win. “Win” meaning to overcome obstacles, to go further and release positive energy! If you want your video to talk about sports, choose swimming, but any other aspect of life is fine! Make your video inspirational, positive, truthful, emotional, non-fictional, without too much dialogue.

Entries should be no more than 60 seconds in length.

Click the link below for Official Rules and more details.


1st Selected Video:
€5,000 (approx $5,300)

2nd Selected Video:
€2,000 (approx $2,100)

Open to Userfarm community members (it's free to register), ages 18 and older.

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