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Lenovo 'Different is Better' Video Project
Be different, be Yoga.
Trip
$5,900
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18+
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Judged
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Due October 8th, 2017 - Lenovo is a $45 billion global Fortune 500 company and a leader in providing the innovative consumer, commercial, and enterprise technology. Their portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode Yoga brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Moto brand), tablets and apps.

Lenovo is one of Interbrand’s 100 BEST global brands, BCG's 50 most innovative companies, and the #1 PC company in the world for 3 years straight.

As one of the world’s biggest and most admired brands, they reach customers in over 160 countries. Just think about that number. About all the different people from different cultures with widely diverse needs and desires, who look to them to consistently deliver innovative technology.

This takes more than out-of-the-box thinking because it’s not just one box. It’s a hundred different boxes. A million different boxes. It takes every dimension of our diversity, all our diverse mindsets, skills, and cultural backgrounds, to deliver such a wide array of technology, from smartphones to data centers.

Different is better. It is their biggest strength. Different finds inspiration in the most unexpected places. Different rethinks, re-imagines and reinvents. Lenovo is different in over 160 countries. It’s not just about being different. It's about being better. Their culture defines them … it's in their DNA. They call it the “Lenovo Way” and it's the values they share and the business practices they deploy. It's how they address our day-to-day commitments.

Lenovo is a brand for people who dare to be different because they believe that different always leads to better.

There’s too much technology in the world that’s just stuff - stuff that’s ‘same, same’ or just different for its own sake. Lenovo creates devices, end-user experiences, and technologies that are different, but always for the sake of being better. This is what makes a Lenovo product or experience unique – now and in the future.

Take Yoga. Lenovo didn’t create the laptop category with Yoga. But they did subvert it, wowing and wooing by pushing multimode further, to adapt to changing consumer behaviors. See, what they did there was to take established forms and modes and give them a different twist – one that sets a new standard.

Lenovo is now inviting Userfarm creators to be part of their new campaign. How? Watch the two TVC video references available among the additional materials on the Userfarm page, and express - in your own way but being consistent with the look and feel of the two references - the call to action “Different is Better”.

Lenovo challenges you to create engaging, universal, creative, inspiring, participative video that empowers Lenovo and Yoga brand, bringing to life all their values, showing why “Different is Better” and describing the problems of status quo devices that fail to surprise and inspire. Be different, be Yoga.

They want you to participate with short videos that bring this concept to life, capitalizing on Yoga’s strength, product/brand peculiarities, and energy with a creative clip that is both original and surprising.

Including Yoga products in your video is not mandatory, but if you want to include them they ask you to do it in a smart, original and unforced way. Yoga has to be shown as a part or initiator of something else. Remember they are not asking for a commercial, but a creative, surprising and pleasantly shocking re-enactment that brings to life the spirit and personality of Lenovo and its products!

Entries should be between 6 to 15 seconds in length.

Click the link below for Official Rules and more details.

Prizes

First Place
€5000 (approx. $5,900 USD)

Second Place
€2000 (approx. $2,400 USD)

Third Place
€1000 (approx. $1,200 USD)

Eligibility
Open to Userfarm community members (it's free to register), ages 18 and older.

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