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Little Remedies & the Little Things Video Project
Celebrate all the little things that moms love about their babies.
Trip
$39,750
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13+
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Due December 11th, 2017 - Create a suite of inspirational anthem videos for Little Remedies to celebrate all the little things that moms love about their babies, and all of the little things that moms do for their babies, to show them that Little Remedies knows it’s the little things that matter.

Moms know it’s the little things that matter the most – the little giggles, little laughs, little steps and little sniffles. And it’s the little things that moms do for their baby too – the songs and cuddles, and gentle nose wipes. They’re tender moments, loving acts, and sentimental observations, and they’re all precious to mom.

The little things matter to Little Remedies, too. That’s why the company designs safe and gentle solutions exclusively for little ones. Little Remedies pays special attention to the little details - ensuring that babies have everything they need. And nothing they don’t. Little Remedies wants to connect with moms via the brand platform, “Little Things” - an emotional celebration of all the positive experiences that make being a mom so rewarding - whether it’s an unexpected giggle or a well-earned smile after a night of crying. Little Remedies wants to remind moms that it’s the little things that matter.

Now, Little Remedies is turning to you for a suite of inspirational videos that bring “the little things” to life. Friendly, understanding, sentimental, and sweet, each of the videos detailed below should speak with the same voice, and revolve around why the little things matter, with a focus on examples of things that moms and babies are grateful for.

Anthem Video #1 - Dear Mom
This moving video offers a message to mom from Little Remedies, but takes the baby’s POV – acknowledging all the little things mom does and all the wonderful little moments they share together, and letting mom know that Little Remedies values the things too. In your video, you should find a way to make it immediately clear the message is coming from the baby – even though it’s not old enough to speak yet. Be sure to incorporate “little” throughout your script, to tie it back to the campaign.

Anthem Video #2 - It’s The Little Things
This inspirational video offers a message to mom from Little Remedies – letting moms know we understand it’s the little things that matter. Little Remedies cares about the little things and wants to celebrate everything that moms do and everything that they’re grateful for. Please give several examples of little things throughout the script to tie it back to the campaign.

6-Second Videos – Little Moments Moms Know
Each of these short videos should capture its own “little thing”; a relatable action, observation, experience, or moment shared by mom and her baby, like cleaning baby’s little fingers and toes, or extra cuddles when baby isn’t feeling their best. You should view these more like dynamic print ads than traditional short-form videos, and the text copy should tie in Little Remedies. Simplicity is key – use emotive visuals and clever on-screen text, and focus text on a single sentiment or observation that ties into the themes you’ll explore in the anthem videos. These can incorporate the same cast and locations as the anthems, and potentially even the same shots, but they should be thoughtfully developed as their own stand-alone videos, and NOT function as cut-downs.

The goal of this project is to create a suite of inspirational anthem videos for Little Remedies to celebrate all the little things that moms love about their babies, and all the little things they do for their babies, to show them that Little Remedies knows it’s the little things that matter. Your suite should include two different 30-second anthem videos, along with five different 6-second videos. All of your Videos are intended for use as digital pre-roll, and will also see usage on YouTube, as well as the brand’s website and owned social channels. As pre-roll and YouTube are the main focus, your videos should be shot in 16:9, but they should still look to hook the audience in the first few moments.

Your Videos may include the same cast and same locations, but each video should stand alone and feel distinct from the others, so don’t look at these as “versions” of a single video. All videos should also speak with the same voice and ladder up to campaign, conveying the “realness” of being a parent, but focusing on relatable and positive moments. These are not product videos.

Click the link below for Official Rules and more details.

Prizes

Pre-Pitch (Due 12/4/17)
The TWO most compelling submissions will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $250 to help create Scripts for all 7 of the Videos, along with a detailed Treatment, for the subsequent Pitch Phase.

Pitch (Due 12/11/17)
The ONE most compelling Pitch will be selected and upon submitting the Winner’s Affidavit and the IP Assignment, will receive $19,500 to help create a Video suite with TWO 30-second videos, and FIVE 6-second videos. Additionally, upon submitting a complete Video suite that satisfies the criteria laid out in their winning Pitch, the Pitch winners will also be GUARANTEED an additional $20,000 at the close of the Video Phase.

Pre-Production
The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase, which means you will be required to submit certain items for Approval before moving onto the Quick & Rough Phase.

These items are:
   *SCRIPT
   *STORYBOARD
   *HEADSHOT
   *LOCATION
   *WARDROBE

Video (Due 1/8/18):
Once the Pre-Production Phase is complete, the Pitch Winner will create a Video suite with TWO 30-second Videos, and FIVE 6-second Videos.

Revisions
Once the Video Phase has closed, the winning submitters will enter the Revisions Phase. During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the winners will be announced.

Eligibility
Open to US residents that are Tongal community members (it's free to register!), ages 13 and older.

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