Buddybank 'Just Ask Your Buddy' Video Project
Communicate buddybank, the revolutionary bank app & experience.

Due January 21st, 2018 - Communicate buddybank, the revolutionary bank app and experience, launched by Unicredit for iPhone owners.

Buddybank provides its customers with a bank account, credit and debit cards, and a live chat which recognises the user in seconds, without any PIN or security questions. The chat enables the user to talk directly with their own personal assistant.

Buddybank is an experience, a new way to enjoy the services of a bank, together with many more useful services for your daily life. Want some tickets for a concert you thought was sold out? Buddybank could help you! Do you want to check if that money transfer has arrived? Ask Buddybank! Looking for a tapas restaurant in Madrid airport? Buddybank knows the best place! All of this in a friendly chat environment, just a touch away. It’s as if you were chatting with a friend - a friend available 24h per day, 7 days a week.

Create a video that conveys the revolutionary power of B. “B” is the icon of Buddybank’s app and is the key to each situation in which you need your buddy’s advice.

You can adopt two different creative approaches

   1 – A metaphorical way, playing with the iconic “B” and making it the focus of your story
For instance: a girl is with Mr Buddybank, a guy in the shape of a “B” ready to help whenever needed (tickets for a concert? A tennis court for 8pm?)

   2 – The second way is more focused on the user experience. Showing how Buddybank can give you what no bank has been able to give you before
Show for instance a man, explaining to his wife how easy it was to enroll their son at that prestigious University way in advance. All thanks to buddybank.

These are two very different approaches: a comedic one and an emotional one, but both can engage the viewer powerfully. They are not looking for a cold description of the services offered. They want emotional or funny storytelling about a new friend: Buddybank. You can also imagine buddybank as the enabler to realize your dreams, all the ones that you can reach with buddbank’s help. You can also decide to show the user experience with the graphics.

Entries should at max 30 secs, endboard included.

Click the link below for Official Rules and more details.


1st Video Selected:
€4,000 (approx $4,700 USD)

2nd Video Selected:
€2,000 (approx $2,400 USD)

3rd Video Selected:
€1,000 (approx $1,200 USD)

You must be aged 18 or over and register on Userfarm.

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