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Create original artwork for PepsiCo & Naked Juice
Create artworks that ‘remix’ the Naked bottle/product.
Trip
$2,400
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18+
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Judged
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R

Due January 22nd, 2018 - A discovery brand with a weird and wonderful story at its heart, Naked was started in Santa Monica, California in 1983 by a nude sunbathing hippie with a love for squeezed juice. Inside the bottle of Naked you will find an arsenal of super cool and trendy ingredients. Their smoothies and juices are rich in vitamins, high on anti-oxidants and have no added sugar. Naked is all about natural and raw ingredients that give you super energy, add refreshment and positivity and, ultimately, empower everyone to be creative and live life to its fullest!

Naked are inviting artists from around the world to create artworks that ‘remix’ the Naked bottle/product or the different juice or smoothie flavors in the style of fresh pop-art visuals or other edgy and bold creative expressions. The artwork should capture the three themes outlined below, and may include the logo, the bottle or actively use brand colors (dark blue, dark green, white), but may also showcase the ingredients and colors of the different flavors in new and creative ways.

Creators may draw on different creative styles including graphic design, illustration, street art, graffiti, collage, photography, painting, screen-printing or moving image assets in the form of animated GIFs, cinemagraphs or short videos (up to 15”).

The artwork will be showcased across Naked social channels, digital, in-store and potentially at Naked events across spring and summer 2018. Naked are looking for artistic, thumb-stopping visuals that capture three key themes/brand pillars:

   *The ingredients of each flavor
   *Powerful boost of energy and urban dynamism of modern life
   *The feeling of positivity and summer

Click the link below for Official Rules and more details.

Prizes

An artist incentive pool of €20,000 ($23,600) will be made available for this brief. Moving Image assets that are selected will receive €2,000 ($2,400) per piece, and static artwork will receive €1,500 ($1,800) per piece.

Eligibility
Open to Talenthouse community members, 18 and older.

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