UEFA Champions League Fan Awareness Videos
Encourage U.S. Hispanic soccer fans to watch the UEFA League Final.

Due January 5th, 2018 - Create a suite of three :06-second videos that encourage U.S. Hispanic soccer fans to watch ESPN Deportes’ telecast of the 2018 UEFA Champions League Final on May 26th, 2018.

Dubbed the “Super Bowl of Europe,” the UEFA Champions League (UCL) Final is the biggest annual fútbol match in all of Europe. The UEFA Champions League is a 32-team tournament comprised of the best soccer clubs throughout the continent. Taking place over approximately 10 months, the UCL begins in July with three knockout-qualifying rounds leading to a finals playoff round. The 10 teams that make it through the knockout rounds join the 22 teams that have already qualified for the group stages. For the 2017-2018 season, group stages of the tournament run from September 12-13, 2017 to December 5-6, 2017. The knockout stages begin on February 13-14, 2018 with the final championship match taking place on May 26, 2018, at Kyiv’s NSK Olimpiyski (Ukraine).

ESPN Deportes (ESPND) wants your help to create a suite of 3 videos that get fútbol fans excited to tune in and watch the UCL Final match airing on ESPND. Your videos should capture fans’ attention and leverage their passion to drive awareness of the UCL finals on ESPND all within six-seconds. Please note that each video will need to be delivered in both English and Spanish.

As part of this project, filmmakers will be able to incorporate footage from this year’s tournament. It’s not a requirement to use existing footage but it’s an option if Concepts call for it.

The goal of this project is to generate awareness for the 2018 UEFA Champions League Final among Hispanic soccer fans in the US. Since the sponsor wants to appeal to a wide share of the Hispanic market any dialogue or voiceover should NOT have a distinct accent specific to any region or country.

Click the link below for Official Rules and more details.


Pitch (Due 1/5/18)
The one most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $10,500 to help create the Videos. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.

Pre-Production (Due 2/8/18)
The one Pitch Winner from the Pitch Phase will enter the Pre-Production Phase. During this phase, filmmakers will need to receive the approvals from the brand.

Approvals required:

Video Awards (Due 3/11/18)
Once the Pre-Production Phase is complete, the Pitch Winner(s) will each create a preferred length in seconds (i.e. 30-seconds) Video based upon their winning Pitch. Winners of the Video Phase will earn the the 1st place prize of $21,000.

Open to Tongal community members (it's free to register!), ages 18 and older.

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